Lacqofi came to life when barista Lucas Lacqua needed a way to showcase his services and share his milestones within the coffee community. While it started with him, the vision was always bigger: a brand built to grow and welcome new faces into the fold. Lacqofi isn’t just a personal brand, it’s an umbrella for a whole ecosystem of coffee-driven products, services, and experiences.
Lacqofi is all about honoring the slow process, quality, and an obsession with detail. It aims to turn coffee into a ritual, a chance to hit pause and share a moment with friends.
A playful brand isn’t afraid to break the rules of what a “traditional” logo should be. We leaned into that fun spirit, creating a primary illustrative mark for maximum personality, and a simplified version for small-scale use and versatility.
We chose Forest Green as the brand’s anchor, designed to pop against a warm, inviting complementary palette.
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For the headlines and callouts, we went with Single Day. For body text, we chose Fredoka, a rounded font that balances the main typeface perfectly, maintaining that friendly and approachable look
To bring the brand into the real world, we developed a curated set of merch. Featuring hand-drawn custom illustrations, we designed everything from stickers and totes to tees and coffee bags, keeping the visual identity fun and consistent across every touchpoint.
