In an age dominated by digital platforms, Godspeed Video is bringing back a physical format that was once hugely popular: VHS. This bootleg label spotlights forgotten films, bringing them back into focus on the format they were meant for.
When designing the logo, we looked to cassette and film distributor brands from the 1980s.
Another staple of these brands was their use of RGB-spectrum colors. Here, we went with a gradient in a more muted palette, giving it a slightly weathered look over time. This vibe is dialed by the off-white and softened black tones.
For the isotype, we chose a shape that hint at motion and can stand on its own.
For the font, we chose a bold geometric family to capture the futuristic style common in that era.
To bring new life to forgotten films, we developed original artwork that turns each cassette into a true collector’s item.
So far, Godspeed Video has released three titles: Psychic Vision: Jaganrei (1988), The Appointment (1982), and Ring (1995).
Each cassette design was built around its film, from the color palette to the key elements and overall mood, while still maintaining a consistent feel across the label’s releases.
By today’s print standards, VHS films have very low resolution. Working with film frames required running the images through a series of analog processes, like photography, silkscreen, and scanning, to capture real grain, noise, and authentic glitches without relying on digital effects.
— Lia Miranda
Art direction
— Lucía Duclosson
Animation
— Emilio Silva Torres
Video editing
— Juan Canals
Music