In an age dominated by digital platforms, Godspeed Video is bringing back a physical format that was once hugely popular: VHS. This bootleg label spotlights forgotten films, bringing them back into focus on the format they were meant for.
“Godspeed” is an old-school way to wish someone success before a big trip or a challenge. We’ve given the name a new twist: it’s our way of wishing viewers good luck as they dive into a movie they’ve never seen before. It’s our way of saying “hope you enjoy the ride”.
When designing the logo, we wanted to pay tribute to cassette and film distributor brands from the 1980s, our main influence.
Another staple of these brands was their use of RGB-spectrum colors. Here, we went with a gradient in a more muted palette, giving it a slightly weathered look. This vibe is dialed by the off-white and softened black tones.
For the symbol, we went with a shape that nods to the way a cassette tape moves. We wanted a mark that’s strong enough to work as a standalone identifier.
For the font, we chose a bold geometric family to capture the futuristic style common in that era.
To bring new life to forgotten films, we developed original artwork that turns each cassette into a true collector’s item.
So far, Godspeed Video has released three titles: Psychic Vision: Jaganrei (1988), The Appointment (1982), and Ring (1995).
Each cassette design was built around its film, from the color palette to the key elements and overall mood, while still maintaining a consistent feel across the label’s releases.
— Lia Miranda
Art direction & design
— Lucía Duclosson
Animation
— Emilio Silva Torres
Video editing
— Juan Canals
Music